on a a framework of ground-breaking empirical research and successful
application, Sanctioning Agent develops winning communication
and brand identity strategies. These strategies help clients
develop a valuable and unique symbolic identity.
start with meaning, motive,
emotion, and identity.
These are all core parts of every message. Their potential to
resonate positively or negatively resides in every message and
Sanctioning Agent's approach to brand means moving beyond an
emotional connection and simple demographic analysis. To be
frank, too many marketing and PR firms make their customers
pay for "scavenger hunts:" they're not sure what they're
looking for or what they'll find, but they have fun spending
your money along the way. Sanctioning Agent's approach is rooted
in solid empirical research, successful application, and commitment
to our customer. We believe that scavenger hunts work at parties
- they don't work for symbolic identities.
Through our proprietary SymbolicID process, Sanctioning
Agent is able to research, develop and define unique symbolic
identities for our customers. Through the effective application
of qualitative and quantitative analysis, a blend of art and
science, creativity, and some really boring stuff you don't want
to know about, Sanctioning Agent produces effective communication
strategies. Moving beyond the standard analysis and outdated
processes, Sanctioning Agent takes a sophisticated look at your
market but makes the abstract concrete through strategic and
Agent's SymbolicID process includes qualitative and quantitative
analysis which addresses four primary factors:
SymbolicID process can help you more accurately understand,
explain and predict winning brand strategies and improve your
overall communication effectiveness with your constituencies.
Sanctioning Agent maintains a passion and commitment to understanding
human communication. We believe that communication is the process
through which people share information and create meaning. Meaning
does not reside solely in the sender, receiver, or even the
message. Inherent in our communication and identity methodology
is the belief that meaning is negotiated. Through communication
interactions, meaning is produced or co-created by the participants
of those interactions.
Agent helps our customers develop positioning statements and
identities that serve as organizing hubs for future interactions.
These symbolic hubs help organize ideas, align internal and
external positioning, and drive the consistency and amplification
of your message.
Communication organizes! Organizational communication is the
way in which we communicate in organized structures and
the way in which communication organizes. As humans, we shape
and construct the world around us through the development and
deployment of our symbol systems. Those symbol systems, in turn,
shape us. How is your current messaging influencing the world
around you? Are you leveraging your communication interactions?